Tapdaq connects directly to ad network reporting APIs to ensure our mediation algorithm is using the latest possible eCPM values from each demand source.

However, network reporting APIs do not account for any floor deals which you set up with a network.

For example, if a network offered you a floor price of $20 for rewarded video in the United States, this would not necessarily be reflected on the network's reporting API, and subsequently, we are not able to prioritise this network in our ad serving.

To combat this, on Tapdaq you can set an eCPM floors on a network, country and ad format level.

Note: We strongly advise against setting an eCPM floor unless you have a direct deal with a demand source. Setting a floor does not set the actual price paid by a network, it affects the priority in which a demand source is called within your ad waterfall.

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